Launched in Sept 08, Metrotwin is an online community providing expert recommendations on the very best places to go in London and New York. Uniquely it draws on content partners to help populate the site, rather than featuring everything possible, thus allowing the site to maintain a higher standard of offering.
The site was built in a matter of months through a truly collaborative effort between BA, BBH, Agency.com and MadeByMany. This working group effectively operated like a small start-up to ensure it could move quickly with BBH providing strategic vision as well as overall project management.
To date the site has 25,000+ registered users and with a full marketing plan in place this is set to grow massively.