Work
News
People
Searching…
No Search Results
Play

TESCO

TESCO FATHER’S DAY

BRIEF

 Sell mugs and whiskey


SOLUTION  

Research found that people often find it difficult to tell their fathers how they really feel about them. Only 35% of dads get celebrated on Father’s Day and they get £18 less spent on them. We created a “Tannoy Takeover” film to help dads feel the love. As each individual unsuspecting father went about their usual supermarket visit in specific Tesco stores, the tannoy systems began to play some pre-recorded messages of appreciation from their children. Their reactions of surprise, delight and genuine emotion were all captured on film.

 

7 million views

10% earned reach

40 second view duration (3x higher than average)

75% positive sentiment

Sustained positive sentiment for 2 weeks after