KFC had a perception problem. The Ricebox was seen as a joke product – Who goes to KFC for healthy food?
Play off the fact that the Ricebox is still full of the same delicious KFC chicken, just served with a different carb (rice instead of fries), and do it in the most culturally relevant way possible. To coincide with the launch of Game of Thrones Season 7
£30,000 Facebook media spend
46.5 million reached (76% Organic)
17.3 million views
Beat sales forecast by 61%