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KFC

RICE BOX (KFC)

BRIEF

KFC had a perception problem. The Ricebox was seen as a joke product – Who goes to KFC for healthy food?


SOLUTION  

Play off the fact that the Ricebox is still full of the same delicious KFC chicken, just served with a different carb (rice instead of fries), and do it in the most culturally relevant way possible. To coincide with the launch of Game of Thrones Season 7

 

RESULTS:

 

£30,000 Facebook media spend

46.5 million reached (76% Organic)

17.3 million views

CPV £0.002

Beat sales forecast by 61%