In 2015 KFC decided to go after the lucrative lunch time meal market, an area where KFC have traditionally been behind their competition. To do this they created the Chicken Burrito, a meal that people could pick up on the go and get back to their office with. Our job was to make this new offering as famous as possible.
To do this we challenged people to ‘Pack More Into Lunch’ with KFC. We didn’t just want to tell people either, we wanted to prove just how much could be achieved in a lunch break. So… we made a world first and shot an entire music video for grime star Chip from start to finish in a lunch break. This was accompanied by a social media campaign encouraging users to showcase what you can achieve in your lunch hour, with chance to win prizes.
8.4 million views
Lunch time store visits up 5%
2.3m burritos sold in 6 weeks