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KFC

KFC O’SANDERS

BRIEF

Help drive awareness and consideration in Ireland for KFC’s bespoke, market specific product called the O’Sanders Burger.

 

SOLUTION

 Through an audience first, data led approach to understanding Irish culture we soon saw an opportunity in Ireland’s cynical yet humorous relationship with the American misappropriation of their culture.

 

Over 25% of the Republic of Ireland reached uniquely

79% VTR. KFC benchmark is 21%.

600,000 organic views (38%)