Raise awareness for the Dirty Louisiana and make an impact in culture to drive social cut through.
We knew that cravings are highest for KFC at the start of the year as people try to stick to their ‘healthy eating plans from the New Year. Clean eating is a huge trend but with social insight we could see that a backlash had already started so we created the cleanest burger ever.
FB HERO LAUNCH FILM
41 million reached (65% organic)
22 million views
19 million minutes watched (36 years)
£823,000 equivalent media value
Beat sales target by 39%
Fastest selling KFC burger in 5 years